Chapter 5 Key Points | MARKETING Terms Need Wants Demands Product Value Cost Exchange Transaction Market kinds of utility that marketing provides Form Utility Place Utility Time Utility Information Utility Possession Utility Marketing Philosophies / concepts production concepts product concept selling/sales concept marketing concept Selling and Marketing Concept Contrasted Selling Starting point – Factory Focus …
Chapter 4 Key Points | PRODUCT/SERVICE DEVELOPMENT product/service generation process four distinct stages Idea Generation Incubation Implementation Diffusion stages of new product development process New Idea Generation Idea Screening sort the ideas into three groups Promising Ideas Marginal Ideas Rejects Concept Development and Testing Marketing Strategy Development marketing strategy plan consists of three parts Market …
PART I: Choice the best answer & provide your answer 1. The non-portable material remains made and used by people of the past known as ____ A. artifactsB. eco factsC. featuresD. allE. none 2. Which type of cultural train occur in many societies, not among all A. specific cultureB. particular cultureC. General cultureD. universal cultureE. …
Part I: Write true if the Statement is correct and false if the statement is incorrect 1. Ethics emphasis on political and legal aspect of the life of an individual whereas civic focus on cultural aspects of individual 2. For Teleological perspective, good will is always good without any qualification and human beings are endowed …
Part I: Say True if the statement is correct and say False if the statement is wrong 1. Under perfectly competitive market, some firm can gain any competitive advantage over the other firm through advertising their products 2. At stage one, each additional unit of a variable input contributes larger than the average 3. Macroeconomics …
Part I: write “True’ If the Statement is Correct and “False” If the Statement is incorrect 1. Having a business plan is always a guarantee for business success; similarly, firms that do not have a business plan will always fail 2. If you hear someone complaining about the unavailability of a certain product and you …
Entrepreneurship Mid Exam – Arba Minch University Read More »
Direction I: Write “True” if the statement is correct or “False” if the statement is incorrect 1. Holistic approach assumed that studying culture is enough to have a complete understanding of society 2. The primary objective of ethnology is to uncover general cultural principles, the “rules” that govern human behavior 3. Ethnocentrism leads to peace …
PART I: Write TRUE IF THE STATEMENT IS CORRECT AND FALSE IF THE STATEMENT IS INCORRECT 1. Disagreement with previous employer is pull factor that motivates for starting a business 2. The business plan can be used as a tool to convince potential employees about the attractiveness of working with the business 3. An investor …
Entrepreneurship Mid Exam – Debre Berhan University Read More »
Instruction I. Write ‘True’ If the statement Is correct and False’ If the statement is Incorrect 1. An opportunity may not be considered as a favorable set of circumstance that creates a need for a new product, service or business 2. People Management Skills are required to organize the physical and financial resources needed to …
Entrepreneurship Mid Exam – Bule Hora University Read More »
Part I. Write TRUE if the statement is correct or FALSE if it is incorrect 1. The saying “strong do what they can, but the weak suffer what they must” best supports the assumptions of liberals than realists 2. The focus of international relations is limited to state to state relation 3. Coordination is the …
Global Trends Final Exam – Debre Tabor University Read More »
