Exam Key Points

Entrepreneurship Chapter 5 – Exam Key Points

Leave a Comment / Exam Key Points / By

Chapter 5 Key Points | MARKETING Terms Need Wants Demands Product Value Cost Exchange Transaction Market kinds of utility that marketing provides Form Utility Place Utility Time Utility Information Utility Possession Utility Marketing Philosophies / concepts production concepts product concept selling/sales concept marketing concept Selling and Marketing Concept Contrasted Selling Starting point – Factory Focus …

Entrepreneurship Chapter 5 – Exam Key Points Read More »

Entrepreneurship Chapter 4 – Exam Key Points

Leave a Comment / Exam Key Points / By

Chapter 4 Key Points | PRODUCT/SERVICE DEVELOPMENT product/service generation process four distinct stages Idea Generation Incubation Implementation Diffusion stages of new product development process New Idea Generation Idea Screening sort the ideas into three groups Promising Ideas Marginal Ideas Rejects Concept Development and Testing Marketing Strategy Development marketing strategy plan consists of three parts Market …

Entrepreneurship Chapter 4 – Exam Key Points Read More »

Subscribe
Subscribe