Entrepreneurship freshman

Entrepreneurship Chapter 4 – Exam Key Points

Chapter 4 Key Points | PRODUCT/SERVICE DEVELOPMENT product/service generation process four distinct stages Idea Generation Incubation Implementation Diffusion stages of new product development process New Idea Generation Idea Screening sort the ideas into three groups Promising Ideas Marginal Ideas Rejects Concept Development and Testing Marketing Strategy Development marketing strategy plan consists of three parts Market …

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Entrepreneurship Chapter 1 Note

CHAPTER 1: THE NATURE OF ENTREPRENEURSHIP 1.1 INTRODUCTION The word ‘entrepreneur’ origin from a French word, entreprendre entrepreneur was an individual commissioned to undertake a particular commercial project Entrepreneurship is then what the entrepreneur does Entrepreneurial is an adjective describing how the entrepreneur undertakes what he or she does entrepreneurial process the means through which new value is created as a …

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